Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface (GUI). The intent of web design is to create a web site works technically and textually: how much traffic it generates via search engines, and how many sales it makes, assuming looks don't contribute to the sales. As a result, the designers and SEOs often end up in disputes where the designer wants more 'pretty' graphics, and the SEO wants lots of 'ugly' keyword-rich text, bullet lists, and text links. One could argue that this is a false dichotomy due to the rapid development of the Internet, new aspects may emerge. For non-commercial websites, the goals may vary depending on the detection scheme and research demographics.[5] Many graphic artists use Flash because it lets them create applications that do not have to be refreshed or go to a new web page every time an action occurs. Flash can use embedded fonts instead of the standard fonts installed on most computers. There are many sites which forgo HTML entirely for Flash. Other sites may use Flash content combined with HTML as conservatively as gifs or jpegs would be used, but with smaller vector file sizes and the option of faster loading animations. Flash may also be used to replace standard HTML elements (such as headers or menu links) with advanced typography not possible via regular HTML/CSS (see Scalable Inman Flash Replacement). Flash detractors claim that Flash websites tend to be poorly designed, and often use confusing and non-standard user-interfaces. Up until recently, search engines have been unable to index Flash objects, which has prevented sites from having their contents easily found. This is because Internet

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